Location: Stationed just one block off trendy Brunswick street in the Fitzroy neighborhood of Melbourne, CrossFit Victoria has an established presence, registering as the third affiliate in Australia and ranking among the first 80 worldwide.
Co-owners Scott Waugh and Adam Stanecki founded CrossFit Victoria back in 2006, expanding into their current location in Fitzroy in 2008. Previously housed in the state weightlifting center in Hawthorn, CrossFit Victoria’s humble beginnings are rooted in the fundamentals of Olympic lifting.
Waugh and Stanecki co-author the programming for CrossFit Victoria’s 170 members (60:40, men to women). Says Waugh, “Our programming is more strength-based. We program for health and fitness first, rather than for the ‘sport of fitness.’” Waugh and Stanecki’s team of 7 full-time trainers (and 3 interns) keep the members fit with 6-8 week blocks of Olympic lifting classes, kettlebell classes, and mixed martial art sparring. There’s also an elite team of 15 athletes who follow rigorous Games-focused programming incorporating principles of west side periodization.
WOD (August 13th, 12:30pm):
Snatch-grip deadlift 3RM (3-3-3-3-3)
1/2 gassers (100m sprints) for time, every minute on the minute for 8 minutes
CrossFit Victoria runs regular Whole 30 challenges (absolutely no dairy, no sugar and no grains) with great success. Waugh, in the midst of a Whole 30 Challenge, even gave up coffee during his current challenge, “Coffee and alcohol are the big ones for me! Especially in social situations,” he laments.
Waugh describes the character at CrossFit Victoria as community-based, “Most of our members are here to improve their general health and fitness,” he says. “We want them to live a balanced life. There are other boxes that are more focused on competition but that’s not us. We want it to be accessible to everyone.”
The community extends beyond the box; every Friday night 10-20 athletes gather at a local cafe to indulge in $20 steak night.
Global Sport Culture:
“The main focus here is Australian Rules Football,” Waugh explains. “It’s hard to find a place for CrossFit in the AFL dominant culture. AFL strength and conditioning coaches are so protective of their jobs, of their status quo. They just don’t want to see anything change.” To develop new business, CrossFit Victoria sponsors athletes from different disciplines (mountain bikers, marathoners, cross skiers, martial artists and rowers) to grow into new markets.
Waugh foresees more local competitions in CrossFit’s future, “Now that we’re more established, I can see our box spearheading a competition circuit. We want to expose our elite athletes to more competitive events to prepare them for a run at the Games.”